Cover Picture: LolaMag
Beer that saves the world. Or at least your Kiez.
That’s what Quartiermeister does, a Berlin-based beer brand aimed at shaping the community by supporting local initiatives. At our latest GTEC Open Lecture, we had the distinct pleasure of hosting David Griedelbach, the Co-Founder and Managing Director of this socially-minded company. If you weren’t able to attend this jam-packed Open Lecture, then read on and make sure to watch his Lecture below!
100% of the profits of Quartiermeister are used to fund projects in the neighbourhoods of Berlin, Munich, Leipzig and Dresden, and David was very humble about the vast accomplishments of these projects: over 30 local initiatives have been funded by Quartiermeister so far, translating to more than 100,000 EUR being given to social projects!
This is the first beer company where the consumer can drink beer while doing something good for the community – and they can even decide where the money goes by voting for community projects online. Whether its German courses for refugees, anti-fascist festivals, or homeless cafes, the money flows to projects decided by the consumers. Not only that, Quartiermeister also has been open with their stance on the topic of sexism in the beer ad industry: they created their twin website Quartiermeisterin where they denounce sexist campaigns. And also now half of their bottles sport a lady in the label!
David began his career in a field that might be considered as the exact opposite of a social initiative – he was a corporate banker, but he had a bigger vision for himself and his community and as such, co-founded Quartiermeister over four years ago. But don’t think that what he co-founded is just another small, social project – David knows all about explosive growth in startups. In its first quarter of 2012, Quartiermeister sold 5,000 litres of beer. In 2015, 45,000 litres of beer were sold – and in 2017, David and his company sold 350,000 litres of beer. We can’t wait to see what 2018 brings not only for Quartiermeister, but for all the communities being served by the prolific beer brand!
Throughout the entire Open Lecture, David took the time to answer everyone’s questions in a thoughtful, pragmatic and conscious manner – just as he runs his company. The audience was able to learn a lot about what it means to do business in an ecologically, economically and socially sustainable way and also how to grow your business without relying on external investment. Quartiermeister has been bootstrapped since the start and they make out of their mission their best marketing asset – their strategy is mostly based on word of mouth. If you’re wondering what else David thinks is the most important for any current or future founder, then watch this short clip below!
Thanks to everyone who attended the event and we look forward to meeting you all at the next Open Lecture, happening every other Wednesday at the GTEC Campus! Follow all our events here or subscribe to our newsletter to receive our latest news in your inbox. See you very soon!